Entrepreneurs – Steve Jobs

I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the hardest work in business. That’s how you really make a contribution and add to the legacy of those who went before. You build a company that will still stand for something a generation or two from now. That’s what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That’s what I want Apple to be.Steve Jobs


The Cigarette of This Century

Today, all our wives and husbands have Blackberries or iPhones or Android devices or whatever—the progeny of those original 950 and 957 models that put data in our pockets. Now we all check their email (or Twitter, or Facebook, or Instagram, or…) compulsively at the dinner table, or the traffic light.
Now we all stow our devices on the nightstand before bed, and check them first thing in the morning. We all do. It’s not abnormal, and it’s not just for business. It’s just what people do. Like smoking in 1965, it’s just life.Ian Bogost

Source: the Atlantic


Geometric Porn App

Geometric Porn is a mobile application created by Luciano Foglia, a multidisciplinary visual artist based in the United Kingdom, and it was refused by Apple and Google. The application uses visual geometric forms containing the non-explicit description of sexual organs or activity.

Reasons for Rejection:
16.1: Apps that present excessively objectionable or crude content will be rejected. We found that many audiences would find your app concept objectionable, which is not in compliance with the App Store Review Guidelines.

Apple’s App Store review policies have been notoriously inconsistent. Why some geometric red and pink shapes are considered “objectionable or crude” and fart sounds apps are not? There is nice comment on the Geometric Porn video page telling the author for keep submitting increasingly abstract versions until it gets accepted. It would be funny to see the evolution until the application is accepted.

Source: Geometric Porn App Preview from Luciano Foglia.


Simplicity isn’t Simple

Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you’re not aware really of the solution, you’re not aware of how hard the problem was that was eventually solved.Jonathan Ive

Read the full interview at the The Telegraph


My Mac Menu Bar

I try to keep my menu bar clean and simple, those are the applications that normally are there.

  • Twitter: The best twitter app, simple and with a nice interface.
  • Adium: Like to have a little duck looking at me and telling me I’m online.
  • ClipMenu: A great clipboard manager with very useful keyboard shortcut mechanism.
  • f.lux: Makes the color of your display adapt to the time of day, warm at night and like sunlight during the day. Good for your eyes.
  • Caffeine: Little app for preventing the Mac from sleeping.
  • DoublePane: Manage windows positions using keyboard shortcuts.
  • Cobook: Contacts management made easy.
  • Dropbox: The best cloud service, use it either for backup, share or sync stuff.
  • Fantastical: A great way to manage iCal. With automatic alarms and a search engine for events.
  • Airport Networks: To see that I’m connected to the world.
  • Clock: To use time wisely I must see it.
  • Watts: Shows remaining battery life time and warns when battery calibration should be made.
  • Spotlight: Since I use Alfred to launch applications and search files don’t use Spotlight that often.

This article was inspired on the Mac Menu Bars site.


I hate it when people call themselves ‘entrepreneurs’

I hate it when people call themselves ‘entrepreneurs’ when what they are really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They are unwilling to do the work it takes to build a real company, which is the hardest work in business. That’s how you really make a contribution and add the legacy of those who went before. You build a company that will still stand for something a generation of two from now. That’s what Walt Disney did, and Hewlett and Packard, and the people who built Intel. That’s what I want Apple to be.Steve Jobs


iOS-ification of OS X is inevitable

The iOS-ification of OS X is, at this point, inevitable, and anyone who doesn’t see it, or tries to neglect, is either software-blind or has some kind of interest in that way of thinking.Federico Viticci

I agree with this quote. Shawn Blanc also added two relevant facts that supported this quote.

  • Apps that started as iPhone apps which then became iPad apps which then also became Mac apps (Reeder being the paramount example);
  • Apple itself making more and more of the features and designs in OS X feel and look like those in iOS.

I will add another one.

  • People want the most similar user experience on apps independently of the device that is running the app. They don’t want learn a new way of interaction if they want to use the same tool.

I think the concept of iPhone being a phone, iPad being a tablet and Mac being a computer will, sooner or later, converge to something unique.


Why do we assume that simple is good

“Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.”Jonathan Ive