Entrepreneurs – Steve Jobs

I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the hardest work in business. That’s how you really make a contribution and add to the legacy of those who went before. You build a company that will still stand for something a generation or two from now. That’s what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That’s what I want Apple to be.Steve Jobs


Photographers are violent people

Photographers are violent people. First they frame you, then they shoot you, then they hang you on the wall.Anonymous


The Cigarette of This Century

Today, all our wives and husbands have Blackberries or iPhones or Android devices or whatever—the progeny of those original 950 and 957 models that put data in our pockets. Now we all check their email (or Twitter, or Facebook, or Instagram, or…) compulsively at the dinner table, or the traffic light.
Now we all stow our devices on the nightstand before bed, and check them first thing in the morning. We all do. It’s not abnormal, and it’s not just for business. It’s just what people do. Like smoking in 1965, it’s just life.Ian Bogost

Source: the Atlantic


Simplicity isn’t Simple

Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you’re not aware really of the solution, you’re not aware of how hard the problem was that was eventually solved.Jonathan Ive

Read the full interview at the The Telegraph


Screw the Power Users

We’ve all built stuff for ourselves, even though the vast majority of software users aren’t like us.

We’re the ones who made computers so hard to use. And we’ve done it by catering to power users – by building software for people like us instead of for people who don’t know and don’t care about all the geeky little details.

So if you’re just starting to build something, make your mantra “screw the power users.” Unless power users are your primary customers, catering to them will only hurt your product.Nick Bradbury

Source: http://nick.typepad.com/blog/2012/05/screw-the-power-users.html


Minimalism is not a style

“Minimalism is not a style, it is an attitude, a way of being. It’s a fundamental reaction against noise, visual noise, disorder, vulgarity. Minimalism is the pursuit of the essence of things, not the appearance.”Claudio Silvestrin


A large array of options

“A large array of options may discourage consumers because it forces an increase in the effort that goes into making a decision. So consumers decide not to decide, and don’t buy the product.”Barry Schwartz


Perspective on life

“The most unfair thing about life is the way it ends. I mean, life is tough. It takes up a lot of your time. What do you get at the end of it? A death. What’s that, a bonus?!? I think the life cycle is all backwards. You should die first, get it out of the way. Then you go live in an old age home. You get kicked out when you’re too young, go collect all your super, then, when you start work, you get a gold watch on your first day. You work forty years until you’re young enough to enjoy your retirement. You drink alcohol, you party, and you get ready for High School. You go to primary school, you become a kid, you play, you have no responsibilities, you become a little baby, you go back into the womb, you spend your last 9 months floating with luxuries like central heating, spa, room service on tap, then you finish off as an orgasm! Amen.”George Costanza