Minimalism is not a style

“Minimalism is not a style, it is an attitude, a way of being. It’s a fundamental reaction against noise, visual noise, disorder, vulgarity. Minimalism is the pursuit of the essence of things, not the appearance.”

Claudio Silvestrin

Homeless in Paris

There are estimated 3000 people living on the streets of paris. Lots of advertising agencies work for homeless associations but none of them has ever worked directly for the homeless. Without spending one euro and by using simple material that the homeless can easily find on the street, we’ve created cardboards’ messages made out of coins.


A large array of options

“A large array of options may discourage consumers because it forces an increase in the effort that goes into making a decision. So consumers decide not to decide, and don’t buy the product.”

Barry Schwartz

To Do List

  • Read more
  • Browse less
  • Meet more
  • Chat less
  • Play more
  • Work less
  • Listen to music (while doing nothing else)
  • Bike more
  • Drive less
  • Travel more (white shirts, blue jeans, dslr camera, sketch books, suitcase)
  • Plan less
  • Give more
  • Keep less
  • Write a script
  • Take a class
  • Make a mess

And if it doesn’t work 🙁 Start over

Created by: Yaniv Fridman and Daniel Luna


Painting by Conceição Ruivo

Some paintings by the artist Conceição Ruivo.

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Project 365: Typography + Photography

Ashley Herrin have a nice set on flickr that combines Typography with Photography.

A third attempt at a 365 days project. Most of the photos were taken during a road trip during summer 2010 and have been sitting unused and unedited on my computer since I got back. 75 days on the road, 17,000 miles driven, 26+ national parks. This 365 days project is the best way for me to finally go through all these overlooked images.

Check the set page at:

I hate it when people call themselves ‘entrepreneurs’

I hate it when people call themselves ‘entrepreneurs’ when what they are really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They are unwilling to do the work it takes to build a real company, which is the hardest work in business. That’s how you really make a contribution and add the legacy of those who went before. You build a company that will still stand for something a generation of two from now. That’s what Walt Disney did, and Hewlett and Packard, and the people who built Intel. That’s what I want Apple to be.

Steve Jobs

Usability questions seldom have a single answer

People want me to give hard and fast rules: don’t show more than X menu items; don’t write more than Y words per page; nothing should be more than Z clicks from the homepage. Sadly, UI design doesn’t work that way. Usability questions seldom have a single answer. Rather, they are qualitative issues that specify the direction and nature of inevitable design tradeoffs.

Jakob Nielsen