The Fundamental Elements of Design

Erica Gorochow is a a freelance designer and animator living in New York. She created a great animated video of design fundamentals and how they are used to build an iconic brand.


Father and Son

Source: Father and Son from William J. Meyer
Soundtrack: Cat Steven’s – Father and Son

Dark side of the lens

The monologue running behind the visuals is magical. If you’re a photographer, a filmmaker, a surfer or just want to lead a creative life, whether for money, glory or any other reason, this video is for you.

Life on the road is something I was raised to embrace. Me Ma always encouraged us to open our eyes and our hearts to the world, make up our own minds for experience of being inspired. I see life in angles, in lines of perspective – the slow turn of a head, the blink of an eye, subtle glimpses of magic – other folk might pass by. Cameras help me translate, interpret and understand what I see. It’s a simple act that keeps me grinning. I never set out to become anything in particular, only to live creatively and push the scope of my experience for adventure and for passion. They still all mean something to me, same as most anyone with dreams. My heart bleeds celtic blood and I magnetize the familiar frontiers. The raw brutal cold coastlands for the right waveriders to challenge – this is where my heart beats hardest.

I try to pay tribute to that magic through photographs. Weathering the endless staunch for rare glimpses of magic each winter is both a blessing and a curse I relish. I wanna see waveriding documented the way I see it in my head, and the way I feel it in the sea. This is a strange set of skills to begin to acquire. This is only achievable through time spent riding waves. All sorts of waves on all sorts of crafts. There is more time spent learning out on the water, floating in the sea amongst lumps and swells, you always learn something. It’s been a lifelong wise old classroom teacher of sorts and hopefully, it always will be. Buried beneath headlands, shaping the coast, mind-blowing images of empty waves burn away at me.

Solid ocean swells powering through deep cold water, heavy waves weighs in wait, coaxed from comfortable routine, ignite the imagination, conveys some of the viny spark, whisper possibilities, conjure the situations I thrive amongst and love to document.

We all take knocks in the process – broken backs, drownings, near-drownings, hypothermia, dislocations, fractures, frostbite, head wounds, stitches, concussions, broke my arm – and that’s just the last couple of years, still look forward to getting amongst it each winter though.
Cold creeping into your core, driving you mad, day after day, mumbling to yourself while you hold position and wait for the next set to come. The dark side of the lens – An artform that to itself and us, silent workhorses of the surfing wake. There’s no sugary cliché. Most folk don’t even know who we are, and what we do or how we do it, let alone what they pay us for it. I never want to take this for granted so I try to keep motivation simple, real, and positive.

If I only scrape a living, at least it’s a living where I’m scraping.
If there’s no future in it, this is a present worth remembering.
For fires of happiness and waves of gratitude. For everything that brought us to that point on earth at that moment in time, to do something worth remembering with a photograph, or a scar – I feel genuinely lucky and hand on heart say I love doing what I do. And I may never be a rich man, or live long enough, then sadly I have a tale or two for the nephews. And I dig the thought of that.Mickey Smith


Design Council explains what is graphic design

Below are some great videos of the Design Council that explain what graphic design is. The main idea transmited is that graphic design is the process of choosing and organizing words, images and messages into a form that communicates and influences its audience. A must watch! I also took some quotes, that I found interesting, from the videos.

What is graphic design?

“Graphic design is about communication, and it communicates through the combination of images and words.”

Quentin Newark

“The job of a graphic designer is understanding the material that they are trying to communicate.”

Quentin Newark

What is graphic design … the process

“A designer is more or less a visual strategist, has a responsibility which is dualistic. A lot of designers tend to be facing one direction witch is the client is paying so I do what the client says. But we feel here very strongly that we also have responsibility to the people that have to live with that communication.”

Neville Brody

What is graphic design … what a graphic designer does

“Arrange layouts, make things look good and clear, choose typefaces and use that typefaces in an attractive and clear way.”

Quentin Newark

“We create, if you want, what you can call visual languages for various people to use in helping them communicate to a larger public.”

Neville Brody